Why does Acutrack Sell Printing Equipment?

This country is full of do-it-yourselfers, and that includes people or companies who want to do their own CD or DVD duplication without working with an outside service organization such as Acutrack. However, many who choose this without guidance get into trouble. That said, it's important to stay up to speed on the most cost effective ways to get your content such as movies, music, or materials, out to your target audience. What do you need to know before buying your own CD or DVD publishing equipment? There are many options available.

Often times, when purchasing this type of manufacturing equipment, people's selection criteria may have been off, and so they may not have purchased what they really needed. Before purchasing any CD DVD manufacturing equipment, there are a few facts that everyone should know -- and because we are in this industry -- we can offer some advice.

In fact we have a complete podcast on DVD manufacturing equipment that is devoted to this question, so feel free to listen to it! Featuring our president, Raj Barman, the podcast will arm listeners with the information they need to know before purchasing any type of CD or DVD manufacturing equipment. what's more, we even have a special promotion. If you listen to the podcast, we'll give you 500 CDs or DVDs at no charge. Listen now!

First of all, why does Acutrack sell printing equipment when being an outside printing service is the business we are in in the fist place? It would appear somewhat competative. There can be many reasons such as security or time constraints. Some businesses want to distribute CDs and DVDs just as soon as the content is ready, so they don't have the time for someone like Acutrack to handle their production and do it for them. Many of our clients rely on us for other services, including production or packaging needs, as opposed to their internal needs. Software publishers are just one example.

In selling CD and DVD duplication equipment, however, we always make sure that our customers have done their homework. There are a number of considerations. It can be like buying a Honda versus a Ferrari, and many options require a detailed understanding of the market, as well as an analysis of the needs. You also need to do a cost comparison too. Because our Acutrack Short Run DVD Production services might actually be a better choice than purchasing your own publishing equipment.

First you must take a hard look at your daily or monthly needs to determine if you would even require industrial equipment. There are desktop units versus commerical -- workgroup, network sharing equipment for example, versus smaller equipment meant for the desktop. Then there are three very different choices to print on the disk surface. Ink jet printing is for small jobs, while there are commerical color printers for high volume jobs. In other words, we advise our customers not just think only about the cost comparisons. Plus there are options for integrating with applications. One example might be a mortgage company who wants their equipment to automate and put customer documents on a CD.

What is important when you speak to a dealer? Chosing the right dealer includes finding out how long they have been in business. If the equipment provides a two versus three year warrantee, you want to feel sure that the company will be in business if you need it! Do they have tech support? What product mix do they carry? You want to make sure that if you select a printer from one company, integration is possible with other equipment. Look for seamless integration. Find out what they are offering and why.

Acutrack works with Rimage and Primera, the world's top two manufactureres of CD and DVD duplication and printing equipment. Both companies are pioneers in the industry, are reliable , and provide great service. They 90 percent of the market. Premiera makes the best desktop equipment for smaller needs. Their solutions are sold out of the box and are simple to use. Rimage covers the high end networking group producing robust industrial high volume photorealistic needs.

Acutrack knows this industry because they use the equipment in our own environment. There are long and short term needs. We have the technical staff to support our clients, plus a capable software team, and a web store. When our clients purchase from us, we can support all their questions, making the investment safe.

Acutrack Signs New VP Sales

Vice President of Sales Todd Shur was announced March 6th. He will focus on training the Acutrack sales team and also will help develop new strategies to expand our services for the company's On Demand CD and DVD production.

Todd is seasoned with 18 years of production management along with print and digital sales experience. And he has proven executive sales management skills, and street proven strategies that drive results. Shur has guided sales teams with a simple measurable process that creates sustainable results. His accountability and practical strategies have proven to move prospects to customers, and existing accounts to growth and marginal accounts for improved profitability.

Before he joined Acutrack, Todd was the vice president of sales and marketing and general manager at PPFI, Inc. where he developed and implemented account strategy and processes for PPFI. There he supported two locations in Northern California and created significant revenue for the company.

We are excited to have him working with us.