Thursday, November 1, 2007

A Decade of Developments Lead to Authoring on Demand

New developments in technology over the last decade have enabled processes that produce fast and inexpensive on-demand production. The invention of CD-ROM technology enabled widespread commercialization of multimedia content. On Demand production is a revolutionary new way to produce products that are published on CD and DVD media, enabling the creation, printing and distribution of custom CDs and DVDs.

During the Digital Revolution in the 1990s there was a rapid drop in costs and expanded power of digital devices such as computers and mobile telephones. However, the invention of CD-ROM technology enabled widespread commercialization of multimedia content and today this has translated into fast and inexpensive on demand production and distribution.

On demand publishing is a concept in which books, documents, CDs or even music and films, are not printed until after an order for them has been received, and it came about only after the development of digital printing. If there is any accuracy to predictions from the futurists, then on demand production may be the answer to assist people in making lots of money online. According to the U.S.Census Bureau, the second quarter 2007 e-commerce estimate increased 20.8 percent from Q2 2006 while total retail sales increased 3.8 percent in the same period.

A revolutionary new way to produce products that are published on CD and DVD media, On Demand Production enables the creation, printing and distribution of custom DVDs and CDs. The On Demand business model takes care of inventory, packaging and fulfillment. Product packages are manufactured and distributed on an order-by-order basis, eliminating the challenges associated with inventory management and up-front cash flow, such as excess stock, or wasted money. Users can even track costs more effectively with a monthly billing process, and workforce efficiency improves.

For example, if a training company requires their information to be distributed on a CDor DVD, and they have no concept of how many students will be attending their class, then On Demand Poduction is the answer," said Raj Barman, founder and chief executive officer of Acutrack, Inc.

This technology can also be used to create a physical CD or DVD of any downloadable content providing a new revenue stream and giving people a great opportunity to customize content or artwork. Self service pages enable customers to create and manage everything online as well as place new or reorder in seconds.

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