It can be challenging for a marketing person to manage all the items necessary to produce a direct mailing to a customer these days. In the past you had to get different vendors to do each job separately.
Many businesses are sending out DVDs these days, as part of their press or sales kits. First there is the DVD production, DVD video editing, DVD replication, then printing DVD labels, then choosing the case, etc. And most people have sales brochures, or sales and press kits that they would also like to add to their mailings to customers. That means using a Xerox place like Kinko’s to copy, collate and stuff the press kits, which are typically designed by a graphic artist, then printed by a printer. Next, envelopes, labels, stamps or bulk mail stickers are required. And you need the space to keep all of this.
After years of doing marketing and public relations for numerous clients, I finally got wise to the fact that no matter how big or how small the mailing – a fulfillment house is critical to keeping things running smoothly.
Acutrack can do it all. Printing. Duplicating CDs or DVDs. Collating. Stuffing. The cost saving and convenience of delivering these products directly to a customer list are substantial. A premiere source for business card production services, Acutrack offers 3 inch mini disc or business card disc production for both CD and DVD. If needed, Acutrack’s creative engineering team can encode and pre-master a video presentation, can add PDF documents, templates, images and hyperlinks from a client’s website allowing for a dynamic marketing or trade show presentation.
Using Acutrack’s in-house direct mail services team, they can start the fulfillment process the second a project is complete. As experts on postal rules and regulations, presorting, and postage discounts, Acutrack assures the best possible mailing rates using USPS-certified CASS address standardization software to provide significant postal rate discounts and maximize delivery efficiency. Mailing pieces are assembled and addressed professionally; inkjet printed with bar codes and Zip+4, and then bundled according to postal requirements. Post Office paperwork is completed and samples are sent to the client. The finished product is delivered to the post office for seamless, automated mailing.

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